Talk [English]

Harnessing the power (and credibility) of data in your PR strategy

CPRS 2015, Montréal (Canada),

Data is taking an increasingly important place in our society, and in the ways we communicate professionally and personally. From corporations to governments & non-profits, we're seeing data used in increasingly clever ways to explain complex phenomenon or trends, raise awareness of a variety of issues, and strengthen transparency and credibility. Major newspapers such as the New York Times and the Washington Post (not to mention the online media world) are exploring these new types of narratives, where data and interaction act as core elements in engaging an audience.

In this visually rich presentation, you will discover how data can be integrated in your communication strategies and learn about the do’s and don'ts of working with data. A crucial presentation for those planning to engage in the new era of PR.

  • pr
  • communication